PEDESTRAIN COUNT

Pedestrian count conducted at NTUC (B1), Levi's (L2) and Starbucks (L1).

NTUC
We can say that NTUC has a high human traffic as shown by the data of the pedestrian count conducted.

Reasons for high traffic:
1, NTUC is a supermarket which has almost every products needed for daily use, many people will visit the shop often to get the things that they wanted.
2, The timing when we conducted the pedestrian count is nearly 4.30 in the afternoon, which is almost peak hour, where the domestic helpers or housewives will be going to get the items needed for dinner and so on, contributing to the high pedestrian traffic for the supermarket itself.
3, NTUC accepts a range of credit cards, and also has their own discount card, which can allow the shoppers to save quite a lot of money for the items bought, which may be service that not many shops provide.

LEVI'S
We can say that Levi's has a low human traffic as shown by the pedestrian count data, due to the following reasons.

Reason for low traffic:
1, Levi's sells mainly jeans, that is quite expensive, which causes shoppers to walk pass the shop without entering to take a look at their products, contributing to the low pedestrian count.
2, The shop position of the shop is not very ideal as it is placed near the other end of the level with not much interesting shops or accessible facilities such as toilets, seating areas and so on.
3, The shopkeepers are not very friendly, which does not make the customers feel welcomed, as observed by the few customers entering the shop and leaving it shortly, mainly due to the services.

STARBUCKS
We can say that Starbucks has quite a high rate of human traffic as observed from the data collected from the pedestrian count.

Reasons for high traffic:
1, Starbucks is located at a convenient place as the shop is just facing the MRT station, and the shop is located just beside the entrance of the shopping mall, which makes it more accessible.
2, Starbucks is well known for it's unique blend of coffee, which makes it quite popular among coffee lover, and it is also a common sight of students doing their work in Starbucks due to the free internet access and peaceful ambiance.
3, Starbucks offer a wide range of different flavoured drinks other than coffee, and their service was efficient and they also have friendly counter staff who are willing to help out whenever in need.